If you are on the lookout for affordable and easily scalable methods of growing your business’ subscriber base, referral programs are the perfect choice. In fact, for some businesses, referral programs are the main marketing method.
In order for a referral program to be truly successful, it needs to be planned and designed with extreme care and be done with the right referral tool. Although there is no big secret formula, the following tips can definitely help you create, plan and run a successful referral program for just about any business.
Offer the campaign at the right people
For a customer or user to be willing to enter your campaign, then they will need to be someone who likes your products and services or someone interested to learn more about them. You could approach someone who has just made a purchase, regularly engaged with your site or even a new visitor interested by your products or services. The idea is to offer the customer or user to enter the campaign at the right moment.
Offer a tempting reward to refer you
If you are asking a participant for referrals, a valuable and tempting reward is a must. These rewards can be a discount or a free access to new features, the possibilities are endless. The key is to make sure that it is actually useful and valuable to the participants. Needless to say, a reward for referring new subscribers to your business is also a form of advertisement. Therefore, it is very important to highlight the benefits in order to attract them.
Be clear about the rules of the campaign
If you have specific guidelines set for your referral program, be sure to communicate them carefully. For instance, if your referral program works with targets and limits, be sure to let your users know about every single detail before they get started.
Monitor and adjust
A referral program will need to be carefully monitored and adjusted along the way like any other marketing program. Once the program is up and running, be sure to take the time and effort to monitor it and to make changes as needed.