What is your Subscriber Acquisition Cost?

By definition, the Subscriber Acquisition Cost or the SAC is the amount of money that a business entity spends for each new subscriber that they gain. In simpler terms, this refers to the price that you have to pay in … Read More

How to successfully run a referral campaign to acquire new subscribers

If you are on the lookout for affordable and easily scalable methods of growing your business’ subscriber base, referral programs are the perfect choice. In fact, for some businesses, referral programs are the main marketing method. In order for a … Read More

Email Marketing VS Social Marketing

There is no denying the fact that social media has taken the world by storm. However, many of you may have noticed that retailers and other businesses continue to send email blasts. Social media might be effective at delivering business … Read More

All about Online Referral Marketing

You can advertise all you want but nothing beats word of mouth when it comes to obtaining new customers! In reality, referral marketing has a wide range of benefits. Unlike most other types of marketing, this method takes up a … Read More