email marketing

How to successfully run a referral campaign to acquire new subscribers

If you are on the lookout for affordable and easily scalable methods of growing your business’ subscriber base, referral programs are the perfect choice. In fact, for some businesses, referral programs are the main marketing method. In order for a referral program to be truly successful, it needs to be planned and designed with extreme …

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How to Sell Referral Program to a Skeptic

Referral marketing has been around for as long as business and to this day, remains a highly effective form of customer acquisition. However, with today’s many other marketing options that are readily available, many people tend to feel a bit skeptic about traditional referral marketing. In reality, referral marketing has seen many changes since word-of-mouth …

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