referral marketing

How to Sell Referral Program to a Skeptic

Referral marketing has been around for as long as business and to this day, remains a highly effective form of customer acquisition. However, with today’s many other marketing options that are readily available, many people tend to feel a bit skeptic about traditional referral marketing. In reality, referral marketing has seen many changes since word-of-mouth …

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Ultimate checklist to build a successful customer referral program

  It is undeniable that referral marketing is one of the best forms of marketing to reach new customers and the web has plenty of referral marketing successful stories. A referral customer comes at a much lower cost and has a higher potential for retention and loyalty. So why are there still many businesses not using …

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