The Anatomy of a Great Referral Program

Posted by admin on 01, 2022, February

A great referral program is the culmination of various essential components. These components all come together to create winning strategies to attract more and more customers for your business. Here are the most essential components to create a great referral campaign with a guarantee for success.

Perfected offering

Let’s be honest, if you want your customers to refer your business to their friends and family, you should make sure that your products or services are on point! You cannot expect them to make referrals if you have not perfected your products and services to suit their needs. A happy customer makes the best referrals in any business so make sure that you do everything you can to please your customers.

A good list of sources

Good customer sources are a must for any referral campaign. Therefore, make sure that you take the time to list out all of your contacts, existing customers, past customers and pretty much anyone with whom you have had a connection with. This will give you plenty of options to pitch your campaign in the beginning.

A proper workflow for the campaign

The next component your campaign need is a proper workflow. This is a document that outlines every step of your referral process for easy reference and for your marketing team to follow. The workflow will contain everything you need to transform a contact into a customer. It may even contain a script or email template for your team and your referrals to follow when they invite more people to join.

The right incentives

Incentives are very important to make sure that your customers are motivated to refer your business to someone within their social circle. For instance, a happy customer who just finished checking out would be highly motivated to share your program if they are able to receive a free gift, discount or cash voucher. The right incentive comes in various different forms and changes from business to business. No matter what you choose, make sure that you offer something that your customers would love!

Automated tools

When it comes to putting your referral program into action, you will need automated tools to make sure that you are not burdened with the entire process. If you take an automated tool such as Incentivit, you will notice that it has the ability to do everything from importing contacts and embedding your referral code all the way to track referrals and monitor the progress. An automated tool is an absolute essential component of a fully functional referral program.